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THE DEVASTATING PR FAIL OF D&G

Dolce and Gabbana is one of the world’s renowned luxury fashion brands. The brand is known to produce high-end luxury clothing for women, men and children along with accessories, jewellery, sunglasses, perfume and make-up. The brand draws inspiration from the founders’ Mediterranean heritage mainly Sicily, Italy. They also draw inspiration from post-war  neo-realist filmography. The brand evokes images of traditional Italian style with modern elements sometimes even traversing into the territory of irreverence to traditions. It is known to be a contemporary brand that is an expression of the changing world that takes inspiration into the past and project it into the future. The words that come to mind when one thinks of D&G are Mediterranean, strong woman, confident man, family, Sicilian and romantic. While on paper the brand has everything going for it, it also has multiple instances of bad publicity, controversies and negative perceptions, some involving the founder, Stephano...

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